Starbucks Social Media Sucess

IMG_1350It is with sadness in my heart that I write my last post (for a while) on enterprise 2.0.  From next post, I will be writing about other topics such as travel, fashion, politics just to change things up a bit. We have been talking about social media technology and how it adds value to organisational business functions.

With that information out of the way, today we will be looking at social media Return On Investment(ROI) calculation i.e.looking at how these organisations actually measure the benefits of social media. roiROI is the measure of the ratio of money gained or lost on an investment to the amount of money invested and is usually expressed in percentage. My initial reaction the first time I heard about social media ROI was, the old and traditional way of calculating ROI will definitely not be applicable to social media. But, Steve Schmidt said that, ” measuring social media ROI is possible so long as the efforts are focused on building network of engaged customers, meaning that non-monetary goals achieved by the organisation can be translated into money and calculated. Some of these goal are;

  • Increase brand awareness
  • Increase leads and sales
  • Improve online reputation
  • Retain clients

But the non-monetary goals above is useless and wouldn’t make any difference to the organisation if they don’t know how to turn them into paying customers in order to be able to calculate the Return on Investment (ROI). To do this, they have to tie the results from their social media use to actual monetary business value. In the example given by Priit Kallas, the organisation may have 1,000 Facebook fans and get 100 visitors per month from their Facebook fan page. 25 of those visitors make a purchase that gives 500 dollars of profit. So if the quality of fans is constant, each additional fan will generate 50 cents of profit per month. They could use up to 49 cents per month acquiring more fans through advertising or other activities and still have a positive ROI.

static-starbucks-final-withstarI will be looking at Starbucks’s social media ROI calculation. Starbucks is a good example of an organisation that have invested a lot of money in so many social media technologies. A few posts ago, I talked about how Starbucks launched “my Starbucks idea.com” in 2008,  a forum for consumers to make suggestions, ask questions and, in some cases, vent their frustrations. The founder of Starbucks, Howard Schultz did this to turn the dying business around. The website now has over 190,000 registered users with over 150,000 ideas submitted and over 900 of these ideas implemented.

As of December 2012, Starbucks serves 60 million people per week in over 55 million countries generates a total revenue of 13.3 billion dollars, over 22 million Facebook fans, 1.5 million twitter followers. With the launch of their loyalty card and mobile payment app, Adam Brotman Starbucks’s digital officer said that they now have 51 million monthly visits across it’s mobile platform, 25% of store transactions are prepaid with 2.1 million mobile payment transactions done per week and also the amount of dollars loaded on customers Starbucks cards increased by 20%. Brotman said that as for their Return on investment, the combination of their web, mobile, and social efforts gives them “a lower cost of marketing per customer“.

Though they (Starbucks) did not exactly say what their return on investment was or how much was invested developing and managing these technologies, it is evident (from 2012 annual reports) that their net revenue increased from 10.4 billion dollars (in 2008) to 13.3 billion dollars (in 2012).

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Social Media Monitoring

qld artAll this time we have been talking about how different organisations from different industries and sectors use social media technologies. This week it is all about how to monitor the use of social media in organisation. My first tool of choice, social mention is a new technology, one of many social media monitoring tool used for social listening or to monitor the social presence and reputation of someone or an organisation. It  is a search and analysis platform that aggregates user generated content.

I chose to use social mention  because it covers over 100 social media such as Twitter, Facebook, YouTube, etc. which are used by the organisation that I am going to monitor and analyse. The second tool I chose to use is Howsociable which measures organisation’s impact on  the social web.

Queensland Art Gallery/Gallery  of Modern Art (QAGOMA)

QAGOMA connects people and art through a dynamic program of Australian and international exhibitions that showcase works from a diverse range of historical and contemporary artists. It shows engaging and interactive exhibitions for visitors of all ages. For an organisation like Queensland Art Gallery, one would expect that they would have a strong social media presence. Well, we shall see. QAGOmA make use of social media technology such as;

Result

again

SocialMention

howsocio

HowSociable

The two images show the results from monitoring Queensland Art Gallery social media presence, using socialmention and howsociable, respectively.

Socialmention has different features and components which are used to determine the impact of an organisation in the social web.

  • Strength shows the likelihood that the brand is being discussed on social media. Queensland Art Gallery had a 5% likelihood.
  • Sentiments shows the ratio of positive to negative mentions. Queensland Art Gallery had a ratio of 5:1
  • Passion shows the likelihood that individuals are going to be talking about the brand and will continue to do so. Queensland Art Gallery had a 48% chance of that happening.
  • Reach shows the measure for the range of influence that the organisation has on users of social media, i.e. how many of people reference the organisation. Queensland Art Gallery had a 19% mark on this.

From the image above, it shows that  on socialmention, Queensland Art Gallery is mostly mentioned in YouTube, wiki , and Flickr.  And on howsociable, they barely had any mention on any of the social medial tools.

Limitations

Monitoring this organisation, it is necessary to point out some of the limitations that could have affected the outcome of the results’

  • First, socialmention is a relatively new monitoring tool and as such in my opinion, is not necessarily accurate as I couldn’t find any mentions of Queensland Art Gallery which was a little weird as I know for a fact that they have a twitter account and also because I saw twitter mentions for other brands which showed that socialmention collected feeds from Twitter. But then again, Queensland Art Gallery tweets are protected and only confirmed followers are able to see their tweets.
  • Also, with the howsociable monitoring tool, I used the free version which had limited social media monitoring of which most of it are not used by Queensland Art Gallery ( as far as I know).

From these results and further search online, I think that Queensland Art Gallery need to do more to establish a presence on the social web.

Social media: Not Just a Marketing Channel

incub3-orgSocial media sites allow for people to communicate and share mutual knowledge and information in a virtual community without having to worry about the geographical and political boundaries. Unlike regular websites which are used by organisations to communicate information to customers, social networking sites are more of engaging and interacting with the customers/stakeholders rather than giving information.

According to Nielsen, internet users continue to spend more time with social media sites than any other type of sites. In today’s post I am going to be looking at how social media sites participation is used for more than just marketing.

Organisations and individuals have embraced social networking tools with the goal of making for better and more value. Organisations use social media tools such as Facebook, Twitter etc. to connect with their customers and respond to their product/services reviews. Responding to their customer feedback via social networks increases the organisations reputation as it shows that they care about their customers’ input. They can also use social network sites as a form of customer service medium, where there is a dedicated role within the organisation responsible for attending to customer inquires and complaints via the sites. It is true that organisations have developed a marketing strategies using social technology. Starbucks is an example of an organisation that uses social media as a medium for promoting sales and adding more value to their customers.

Personal use

This is probably the most common use of social media sites and perhaps the main reason why they were started in the 90s. The majority of people using social networking sites such as Facebook, use it purely for fun, personal use and staying in touch with friends far and near.Ian Collins in his blog mentioned that “a wall post can work when a phone call would be too much, such as simply commenting to somebody that they should listen to a song or making an amusing remark”. Social networking sites eliminate the awkward silent moments that occur during normal phone calls and allows people communicate with people they normally wouldn’t talk to.

Education

EducationWith the explosion of social technology in web 2.0, it has become more important for institutions to engage students in a social media form of learning. Universities now use social media contents such as blogs and YouTube videos to enrich their websites and attract potential students. Personal Learning Network(PLN) is a form of learning through social networking sites, which many students and education professionals have adopted. With social media, Universities make education available online which enables people from different countries and continents to acquire education from overseas (though there is still a strong challenge when it comes to language barrier). Robert Hernandez, in this YouTube video said that education never stops and that people learn everyday, and for this reason alone, the stipulated time (once a week) for in-class learning is never enough for students and teachers to share their knowledge. therefore social media tools such as Twitter, Facebook and YouTube are really filling in. He also mentioned that students, when introduced to social media as a form of learning, don’t immediately take to it as to some of them, social media is identified as a social tool which are only used for “fun” stuff, but they then understand after they start using it, how powerful a tool it is when it comes to their learning outcomes. The YouTube video says quite a lot about the future of education using social media tools.

Job Recruitment

overal-recruiting-statisticsSocial media platforms are becoming popular among job recruiters and job seekers. Platforms like LinkedIn and Twitter are the most popular channels that employers use to match skills of a job seeker to their job requirements. Today, it is very important to clean up your digital identity and make meaningful contribution to the online community as this can make or break your personal brand.

In a survey conducted by Robert Half in Brazil, 44% of 2,500 recruiters said that bad social media image alone were enough to disqualify candidates during their employee selection process. 46% said that they  make use of LinkedIn to verify the accuracy of references on candidates’ resume, and 43% use LinkedIn on only the candidates that they have interviewed.

 

Thank you for taking time out to read post and I hope that these few pointer were enough to argue that Social Networking Sites are more than just a marketing channel. Until my next post, Goodbye, Adeu, Addio, Au revoir, Adios

 

 

 

BMF & Blogging

blogging-platformWeek 8 just crept up without me realizing it. Just wish I could share the kind of weekend I am having with you guys (hint: st….ful). So, these terms, “social media”, “social technology” has been buzzing for the past weeks on this blog. First it was their benefits, then it was their value levers, and then the risks, last week I talked about how social media is leveraged in non-profit organisations (Amnesty International). Again today (at the risk of sounding nostalgic), I will be reflecting on how social media technology (blog) is used in an advertising agency. The refreshing twist this week is that I will not necessarily be talking about blogs as a social media tool but, will be concentrating more on its affordances  in the organisation such as;

  •  Participation
  • Collective effort
  • Transparency
  • Independence
  • Persistence
  • Emergence
  • Empowerment

BMF

Advertising agencies like all professional services firm, are very social in nature and again, referencing the social media analyst report, MGI, most of these agencies encourage effective collaboration and the building distinct organisational culture. For the purpose of this post, I will be looking at one of Australia’s top advertising agencies, BMF. BMF is an advertising agency, direct marketer, promotional agency, media company, and digital shop all rolled in one.  Founded in 1996 and based in Pyrmont, Australia, they do advertising campaign work for a range of organisations such as Amnesty International, ALDI, Weight watchers etc. BMF make use of different social media tools (Blog, YouTube, Twitter etc.) to enhance their business functions and add value to their clients but I will be focusing on how they use blogs within their organisation as well as externally and the benefits and risks associated to this .

BMF homepageCooperate Blogs are professional multi-functional medium which staffs within an organisation use to communicate with customers, publish and share their knowledge with each other as well as build their digital brand online.Blogs can be both synchronous & asynchronous, both named & anonymous, as well as persistent in nature and can play a very important role in driving traffic on any organisation such as BMF website. As most coperate blogs, BMF cooperate blog which they call “thinking stuff, launched in 2009 for the purpose of ensuring that employees are kept-to-date on the work thatis being done in the organisation, is seen to be named as every staff that uses it Must add their name, job title, and a picture to share information about;

  • new executives
  • awards (both theirs and any of their client’s)
  • staff achievement
  • New product launches
  • employee experiences

Recruitment

Looking for creativity, innovation, and something extraordinary, the agency also used their blog to collate entries made by applicants for the competition they (in collaboration with Australian Post) created in order to recruit creative graduates from the Advertising Federation of Australia (AFA), rather than relying on the traditional interview process.  They were able to achieve 106 percent response rate as some of the applicants posted more than once and their blog had a total of 17,749 hits.

How BMF benefits from blogging

  • As blogs are easier to update than a traditional website, it provides a voice for the organisation as a way of educating the visitors to their website.
  • It disseminates information within and external to the organisation faster than a weekly/monthly newsletter update.
  • Blogs allows for criticism and review of their products & services.
  • Potential employees are blogging too so, they also help them provide information about the organisation culture for future employees.

Potential Risks

  • Since BMF staff also use their blogging space to talk about new products launches and experiences, there is a risk that company’s trade secrets might be disclosed.
  • Discussion of clients and calling them by name might also be a great risk .

Amnesty International Reaches Out

amnesty_prisonerA few weeks ago I discussed some of the value levers organisations use to add value to their various business functions. This week I will continue with these levers but will be focusing on a particular sector and a particular business function. The social sector is made up of groups, foundations, cultural institution, etc. According to McKinsey, these various organisations are social by nature and depend on social technology to enlist volunteers, raise funds and source for continued support.

Amnesty International (AI) is a non-governmental organisation  that I happen to volunteer for. Founded in 1961, it is a worldwide movement of people campaigning to protect the human rights. Their main objective is to create a world where every person enjoys all the rights stated in the Universal Declaration of Human Rights and other human rights standards.  In 2011, Amnesty International had provided an opportunity for significant human rights change.

For a non-governmental organisation such as Amnesty who is constantly under pressure to maximize funds, the use of social media to rapidly disseminate information across the global network is beneficial as it is of very low cost. To effectively discuss the benefits of value levers to Amnesty International business functions I will be using one of the functional areas and its associated value levers as discussed in McKinsey GIobal Institute, MGI analysis report.

Executing Mission (Education & Engaging supporters)

education_1Amnesty International (New Zealand branch) released a Facebook app called Trial by Timeline to help educate and make the public aware of their work and the existing in balance in human rights around the world, by letting them ( in a more creative way, through the app) experience first hand what it might look like to live as human beings without the basic human rights. The app does this by analyzing the user’s Facebook profile and shows them what punishments some of their comments and/or behaviors could cost them in another country, assuming there was no freedom of  expression. Amnesty International uses this app to further spread their message regarding freedom disparities across the globe.

Amnesty International (UK) in 2009, used social media to engage their supporters by asking them to drop a coordinated social media bomb used any social technology tool such as Twitter, Facebook, etc. at exactly 1:10. This was to get their supporters to raise awareness about the violence against women in the UK and the message read “each year, 1 in 10 women in Britain experienced rape or other violence in the UK“. As of June 2013 and as part of an ongoing effort to engage the Chinese speaking human activists and supporter all over the world, AI launched  a Chinese speaking websitethat will provide resources and information in the form of blog entries and articles to the Chinese whose global influence are constantly growing.

Hopefully, it his post will go a mile to convince you to get involved with Amnesty international and contribute to their cause. Don’t forget to visit my must see places page on this blog to share your opinions, share and recommend places that you have been or would like to visit and why. Thank you, until next time, Goodbye, Addios, Adeu, Au revior.

Before You Share Your Opinion…

r1109933_13482704Last week I shared some of the values that organisations (Shoes of Prey) can add to their businesses and customers using social media. Just like everything that has a good side, social media can also bite the users skin deep. In today’s post, we will be looking at some of the legal risks that can affect an organisation if precautions were not initially taken. For this purpose, I have chosen to use Myer retail store chains as my organisation of focus.

Gone are the days of traditional broadcast media where every conversation is one to many, the publisher has the sole responsibility the information being published and the facts behind them. In the case of Social media, everyone is a publisher and their is an online permanent trace to everything that is being published. Malcolm Burrows of Dundas Lawyers said that “it seems that almost everyone from young to old, rich to poor,CEO s to tradespeople are engaging in social media, what about the disadvantages? One of the predominant disadvantages is that social media sites can distort the boundaries between the work and private lives of employees, meaning that people now interact in a social setting and also do business as a result of this interaction”.

3141182898_47f209477e-359x300Australia’s biggest retail department store group and (with an annual turnover in excess $3 billion) market leader in Australian retailing, Myer, was founded by Russian migrant Sidney Myer in 1899 and today, with about 14,000 team members and 67 stores across Australia, deal with men, women and children’s fashion, accessories, furniture, home ware, etc.

Recently, Myer decided to jump on the social media band wagon by using Facebook, Twitter and You Tube in a number of ways like targeting and adding value to customers to ensure competitive offerings. Earlier this year in May, Myer CEO, Bernie Brookes said in a conference, that the proposed levy to fund the National Disability Insurance scheme (NDIS) will hurt retail sales as it will cost their customers $300 which they would have spent in one of their stores. This statement resulted in a social media crisis as their Facebook and Twitter pages (#myer started trending overnight) were bombarded with hundreds of messages from NDIS supporters calling him words like “selfish”, “callous” and “bigoted”. With over 190,000 subscribers, one person, Jackie commented on Facebook saying ” Myer is Australia’s largest department store and has been synonymous with style and fashion for over 100 years. Sadly, the thoughtless comments by your CEO today regarding the National Disability Insurance Scheme’s supposed negative impact on Myer’s profits mean that Myer is now synonymous with insensitivity, ignorance, elitism and greed. Shame on you, Bernie Brookes, shame on you Myer”.

Legal Risks of Social Media that could affect Myer and the Retail Industry?

Laurel Papworth of Forbes magazine, in response to the Myer social media issue said, “there is no doubt that PR professionals do a great job of training their CEOs to speak to businesses, to stakeholders, to board members- but they do a lousy job of preparing the boss for social media”. Posting your opinions about something or someone online to be seen by millions of people feels a lot less inhibited than sharing the same thing physically in front of millions of people. Due to the liberty given to us by social media, it is important for organisations to know their legal risks.

  • social-media-for-lawyersReputation Risks are one of the most common risks that can happen  to Myer as a result of wrongfully using social media or engaging negatively in a public conversation having a great social media following. It is also the most imperative risk to minimize as it can cost the organisation some serious damages to their brand as seen in the unfortunate Myer-NDIS event.  Papworth said, ” I am watching Myer’s stock in real time, drop as the social media viral effects hold. On the day of the comments alone, it fell about 4 percent. can CEOs really afford to be this oblivious to social media?”.
  • Loss and Disclosure of Confidential Information– retail businesses such as Myer use lots of social media tools such as gamification in form of reward cards, MyerOne card to promote their sales. these cards contain personal details of customers and sometimes these information might be used by the employees or contractors to request a connection to social media platforms such as LinkedIn from clients, thereby breach confidential information by sharing the organisation’s database on social media.
  • Defamation– Being in a very competitive industry (retail), companies like Myer stores, it is likely that employees either on work time or personal time, might post or comment online making false statements about other people or products/services of competitors.

Social media Policies are put in place to communicate acceptable and unacceptable social media conducts and should;

  • Be clear on how postings by third parties are to be managed
  • Also help employees have an understanding of how to react appropriately when bad social media situations arise
  • have clear agreements with employees on boundaries
  • cover things like accessing and circulating inappropriate contents in the workplace

Before I go today I would like to share this video of US congressman, Anthony Wiener mistakenly tweeting a picture of his groins  as an example of how social media gone terrible wrong, can cause harm not only to you or your business but to others around you. Enjoy

This was a bit messy, i’d have to agree. Wouldn’t want to be this guy for a million dollars. Thank you for joining me today and until next time, Goodbye, Adeu, Addios, Au revoir…have a great week

Your Customer Reflects Your Business

Shoes-of-Prey-270x180Hello again and welcome to my enterprise 2.0 blog, where I bring you the latest on social technology and the and how it influences organisations (large, medium or small) today. Last week, I showed you a glimpse of enterprise 2.0 in action using Starbucks and Ford as an example.Today’s post will be focused on how businesses can make use of social technology to add value to their business.  Whether we want to admit it or not, social technology has improved our connections and is responsible for some of the ideas that have come to be via brainstorming.

According to MGI  (pages 35-40), there is a large untapped potential for businesses to use social technology to add value in a way of improving communication, knowledge sharing, and collaboration. From their research in 2012, they identified 10 value applications of social technologies that organisations use to create value in their organisational functions. But I will be using Shoes of Prey as an example today, to focus briefly on four them as it applies to two segments of the organisation value chain.The two value chains I will be focusing on today are;

  • Product development
  • Operations and distribution

Shoes of Prey?  Shoes of Prey is an online retail store based in Sydney (where they recently opened their first shop) that lets you go on their website, register and design your very own shoes which will be hand-made and then delivered (free of charge) to you. They make different types of shoes for different types of feet (narrow, wide, odd,big feet etc). This medium business was founded by three friends in 2009;

  • one is from a law and advertising background and
  • the other two were former Google executives.

In Edelman Australia post, Shoes of prey co-founder, Jodie talks about how social media boosted their business from her lounge room to the international business it is today. She said that reaching out to YouTube wiz kid, Blair Fowler (who has over 1 million subscribes) gave her and her partners’ a stepping stone, as she had over 200 million viewers on her YouTube vlog. With over 30, 000 Facebook fans and over 7,000 followers on twitter, Jodie said that their strategy for success with social media was replying quickly and relevantly to posts on their pages and also mention Twitter as “a great proactive tool” that engages customers, taking you to them instead of waiting for them to come to you.

Product Development (co-creation and deriving customer insights)

barriers to product developmentAsking customers to design their own shoes using the shoe and sophisticated material templates found in the 3D design tool on their website, is what makes Shoes of Prey so unique to other shoe manufacturers and retailers, as you get to choose the shape, color and size of your shoes and get it produced (hand made, I might add) and shipped to you in any part of the world. The idea to customize your own shoe was born when Jodie, realized that she never seemed to find one shoe that had everything she wanted.

It always gives a good feeling looking at a gorgeous shoes and realizing two things;

  • It’s yours and
  • It’s your design!

Earlier this year, Shoes of Prey teamed up with Foxtel’s Fox8 channel to promote one of their international series Carrie’s Diary in honor of the lead actress’s obsession for shoes . As part of the promotion, Shoes of Prey set up a competition to Fox8 viewers via Facebook. The competition was for every contestant (including your truly) to log in via Facebook, sign up, design, submit and share a pair of shoes daily for 30 days for a chance to win one of your shoes at the end of the competition, they also encouraged contestants by announcing daily winners each day. Through this strategy, Shoes of Prey was able to get a statistics of the kind of shoes people liked and after the competition, used this data to email contestants (potential customers) with suggestions of shoes they might want to order from them especially during the holidays(brilliant,right?I still get suggestion emails).

Operation and Distribution (forecast and monitor, distribute business processes)

effective-salesTaking a feather from MGI, organisations that keep track and monitor their social media can use information derived, to improve their inventory and how the business functions. Shoes of Prey uses its Twitter and Facebook page to advertise their products and also collate customer feedback on their products by improving on the best ones and turning the bad ones into something positive. They also use twitter as a medium of employment.

In my opinion, to improve customer engagement, I believe that their website need a little more work and they might also consider inculcating some gamification  features,in form of reward such as discount vouchers, gift cards etc.,  in their website (most designs, best designs etc.) to draw more people to design and order for shoes.

Until next time, Goodbye, Adeu, Addios, Au revior.

Enterprise 2.0 in Action

Another Day and Counting..Having a fun weekend?, I know it has to be better than the one I’m having at least. Before I get into the topic of the day, I would love to share a few things with you guys.First, I have set up My ” Must see places before I die” page just like I promised in my last post (Yeah!!), so feel free to have a read, provide feedback and share yours as well (only if you feel like it…no pressure) and maybe we have some places in common. Next, I will be sharing some of my interesting experiences at some of those places that I have gone to. Secondly, someone asked me a weird question earlier last week and I told her I would share it with you guys and then get back to her.The question was “How old is TOO OLD to live on earth?”, crazy question! was my first reaction, , but then (at the risk of questioning or challenging the power that be) I thought that there might actually be a certain age that one would get to and it might just be too uncomfortable to actually do anything.

think   What do you think?

Glad we got that out of my head. To the serious stuff, Enterprise 2.0 in action (how organisations make use of social technologies to improve their business value). Mckinsey Global Institute, MGI defines social technology as ” the products and services that enable social interactions in a digital realm, and this allows people to connect and interact virtually; which also provide distributed rights to communicate, and add, modify or consume content”. In this blog post, I will be briefly discussing how one of the biggest coffee making chains, Starbucks and a car manufacture that has become a household name, Ford, uses social technology to improve their business value.

My Starbucks Idea

Coffee-Shop-starbucks-25055149-1280-1024  I am not one for coffee but, I recently found myself entering a Starbucks coffee shop in Manhattan NY one snowy evening. While waiting in line to place my order, I overheard two men talking about how one of them had pitched an idea to Starbucks through a medium they called “Mystarbucks idea“, I didn’t get to hear most of their conversation (not eavesdropping, I promise) before they left. I heard about it again in a lecture and that was when I decided to look it up to know how it worked.

In 2008, with the emergence of rival coffee stores, Starbucks was struggling with its expansion (over 18,000 stores) in about 60 countries, when its net income fell short by 28% to $108.7 million. So as part of their turnaround plan, the chairman and chief executive, Howard Schultz announced a strategy (My Starbucks Idea) in their annual stakeholders’ meeting, during which Chris Bruzzo of Starbucks first demonstrated the idea  which the content was to be generated by stakeholders’ ideas. My Starbucks Idea is a site that not only allows customers to share their creative ideas but, it also allows for the them to follow up and see whether their ideas have been adopted by the company and thus co-creating a product or service with Starbucks (intriguing, isn’t it?). The site features a daily question poll which allows the Starbucks to get some sort of census on the their products and services and also makes use of gamification in the form of a leader board to show the top ideas, votes and comments submitted by customers   .A month after the launch of My Starbucks idea, Starbucks launched another site called “Starbucks volunteer to volunteer” which is a community for collaboration and discussion. Such a success should be something most organisations should (if they aren’t doing so already) strive for. They also have a Facebook and Twitter account with over 25 million and 1.5 million followers respectively, which is dedicated mainly to engage customers and staff and to answer their questions.

Ford Fiesta Movement

ford_badge  Ford Motor company’s global digital and multimedia communications manager, Scott Monty in BU Today , Boston University’s media, said that the best thing that companies can do is play an active role in online communities ad shouldn’t be seen as an advertising platform. Monty led a team that developed the social media that was used in the context which was created by Ford called Ford Fiesta Movement and believes that the campaign has put the company on the social media map with 1.8 million Facebook and 206,000 Twitter followers. He also talked about the trust which was evident by consumers trusting one another to give honest testimonials. The contest was created to introduce the redesigned ford fiesta to young drivers by choosing 100 drivers to drive the ford fiesta for a year while documenting and uploading the video streams( from the camera that was attached to the car to record review from the drivers ) to twitter. BU media blog also said that Monty was ranked among the “Top 10 influencers in Social media and the best corporate Social Media lead on the planet” by Forbes.com. Monty also spoke to BU students at a free and open event as he believed and said in an interview with BU Today that,”students should keep a broader awareness of sociological trends, think like a regular consumer , and to take that mentality and attach it to business strategies”.

That is all I have for you today, thanks for visiting my blog, will appreciate some feedback and don’t forget my Must see places before I die and share if you have visited some (if not all 🙂 ) of the places on there. Also, please I’d like to hear your thoughts on the How old is too old question I presented earlier in the post. Until the next blog! Good bye, Au revoir, Adios, Auf wiedersehen, Addio..

Me, Myself and Blogging

Hello everyone, welcome to my nightmare (Blogging or as I call it, thinking out loud). I say nightmare because before this blog I have always been very careful of the kind of things I put on the internet as most times whatever goes on there can come back to hunt you. Just recently, my husband came home and I noticed immediately that he wasn’t his chappy self so I asked him what was up, I almost choked on the fruit I was snacking on when he asked me why I was registered on an online dating site. It took a lot of hours, a back massage and his favorite meal to reassure him that I did not register on any dating site.

Now to the business of the day, even though this space is for a successful grade for enterprise 2.0, I believe that it is about time I created an online presence for myself and share my thoughts and experiences with other great minds out there. I believe that to make my blog or any blog a success , the blogger has to:

  • Create great posts that reflects good writing skills and excellent material by doing an extended research
  • Know their audience…while most people tend to blog about their passion, it might also be beneficial to keep up with the current trends i.e. what people are interested to hear about at a particular point in time
  • Try and relate to readers by adding some personal touches to their posts( humor)
  • Pictures, Pictures,Pictures(People(me for example) tend to be drawn to books and articles with visual aids…LOL)

To get people to read and comment on my blog I would have tried as much as possible to make sure my posts have the above mentioned characteristics . In addition I will try as much as possible to read, comment and follow other peoples blogs (if not for anything else, to keep learning form my colleagues and mentors) and also make proper use of the social media as a way of disseminating information about my blog posts.

Sometime ago while researching online about being a parent, I came across Miscellaneous Mum which I recently found that it was one of the finalists for the Australian Blogs competition 2013. I was excited to read the comments on one of the pages on the blog titled 1001 book challenge which contained a list of books the author, Karen Andrews’s would like to read before she dies. I guess the reason was that I had a similar list in my diary titled Must See Places before I die. Her blog has inspired me in more ways than one, especially sharing my list on this blog which I hope will encourage others to comment and share places they love to see and why or any other kind of bucket list they might have.

I look forward to setting up a page with my Must see Places. feel free to comment on this post and sending me a link to yours if your blog if you have one so I can return the favor.

This contents of this post are just my thoughts s feel free to comment on it. ( I am new at this, so please be nice to me)                                                                                                                                      Emotion-Icon-fanpop-447702_200_200